Participate in discussing timely and pertinent issues that affect your company and other companies in the community. Hear the facts from relevant experts, then make educated business decisions.

Marketing, Messaging & Media: the Storytelling Conference to Build Your Business

October 26 and 27, 2013
9 a.m. - 4 p.m.
Troy
Your People LLC & Walsh College present Marketing, Messaging & Media: the Storytelling Conference to Build Your Business. Oct. 26-27, 2013, 9-4, at the Walsh Troy campus. This two-day seminar provides a powerhouse of content to empower entrepreneurs, business owners and non-profit executives toward boosting your brand recognition. Led by entrepreneur and author Lynne Meredith Golodner, owner/Chief Creative Officer of Your People LLC, this two-day business-building seminar and networking opportunity will feature several inspiring speakers (see below) as well as opportunities to craft your company story and map out where to tell it for continued growth.

You'll learn how to reach media outlets and inspire them to transmit your stories; identify unique opportunities for storytelling in your marketing and online endeavors; eliminate obstacles to growing your business; build relationships that build your exposure and grow your sales; and create strategies for networking, social media and online savvy.

Hear from entrepreneurs who are succeeding with this approach!

Cost: $597 with this discount code: YOUR PEOPLE. Register at http://www.yourppl.com/mmm-detroit.
Registrants receive: 2 days of power seminars, continuing education certificate from Walsh College, strategic networking among savvy business owners, entrepreneurs and non-profit gurus; one-on-one consultation to map out your Business Storytelling Blueprint; a complimentary copy of Lynne Golodner's business book, Stand Out from the Crowd.

Optional VIP dinner.
Made in Michigan is also sponsoring this event.

Past Programs

Fourth Annual HR Summit

Thursday, March 7, 2013
8 a.m. - 2 p.m.
Walsh Troy Campus
Tickets are $45 for alumni and partners, and $90 for all others.
Click here for conference agenda.

Pre-registration is highly encouraged. Walk-in price is $50 for alumni and SHRM members and $100 for all others. Full refunds if cancellations are received by Monday, March 4 at 5 p.m. No refunds after that. 

KEYNOTE SPEAKER:
Beyond Wellness: Beaumont Health System, one of the region’s premiere healthcare providers, demonstrates its commitment to quality healthcare not only for its patients but also for its employees. Lucy Sternburgh, Manager of Employee & Community Health Promotion, will share how Beaumont’s wellness plan initiatives transcend the traditional wellness goals but also encompasses benefits for the environment and employee engagement.

Lucy Sternburgh, M.S., is a PhD candidate in Wellness & Health Promotion, she is a Registered Clinical Exercise Physiologist, and Certified Worksite Wellness Program Manager. She is also a Special Lecturer at Oakland University within the Wellness, Health Promotion program, and very much enjoys sharing her passion for wellness with students and other professionals. Lucy is especially passionate about creating engagement within an organization to build a sustainable culture of health.

GENERAL SESSIONS:
What Keeps You Up at Night? Practical Advice to Prevent Employment Lawsuits
Rebecca Davies, Butzel Long, will address the most recent trends in employment litigation and enforcement actions by the various administrative agencies. Attendees will come away with practical ideas to benefit their organizations and hopefully reduce their employment lawsuit exposure.

Management by Thank You! 
Tina Marie Wohlfield, Benefit Review Services will share reflections and lessons learned as a parent, a dog owner and manager of employees on how using two simple words can positively influence employee behavior.

Best Practices from HR Leaders in a Changing Business Environment
Panelists:
    Amy Conti, Conti Corporation
    Dana Davis, Phillips Service Industry, Inc. 
    Brandalynn Winchester-Middlebrook, Lake Trust Credit Union

BREAKOUT SESSIONS:

Find your next great hire on Facebook!
Paul Chambers, CEO, Core3 Solutions
Learn how social media and your organization’s online presence can be used to recruit top talent. Presenter Paul Chambers, CEO, Core3 Solutions, will offer tips to manage the time spent on social media to maximize the returns.

Removing the DRAMA from Culture Change 
Kathryn Baker and Tim Kuppler, AdviCoach
Join us for a dynamic session where you will learn leading edge approaches to.... 
    • Engage and retain who you have 
    • Attract who you need 
    • Align culture & strategy with clarity and speed
Everyone who attends will leave with a new approach for understanding their culture and clear actionable tactics that can be driven from the HR role to impact performance.

10 Things you may not be doing as a Retirement Plan Fiduciary and other financial benefits you can offer your employees
Lesli Matukaitis, Vice President, Comerica Bank and Sean Norton, Vice President, Comerica Bank. Offering a retirement plan is not enough for your employees in today's work environment. Come learn 10 things you need to be doing to be a responsible plan fiduciary for your company and employees. Some items on the list are required while other items will just keep your plan "in good stead." Other topics of discussion will be financial benefits you can offer employees while hiring or for retention purposes such as direct deposit, free checking, free web bill pay, discounts on safe deposit boxes and much more! Come learn how you can be one of the top companies people want to work for. 

There's an "App" for that! HR Tools to Help Your Employees Become Better Healthcare Consumers!
Brad Richards and Tina Marie Wohlfield of Benefit Review Services, Inc. Health care and benefits information can be very overwhelming for employees and ranks as one of the biggest challenges organizations face in managing employee benefit programs. Learn how to use technology to better connect and educate your employees on health care programs and available resources in today’s world of smart phones, iPads and mobile technology.. will share innovative smart tools and applications available to help your employees better utilize health care programs and become informed health care consumers.

Michigan’s Right-to-Work Briefing
Louis Theros, Butzel Long shareholder.
Michigan’s “right-to-work” laws will make it unlawful to require an employee to become a union member or to pay union dues or fees as a condition of employment. Gary will review these new laws and how they may impact both union and non-union employers. Employers should understand these controversial new laws before they take effect on March 28th.

Improving Morale in the Workplace
Shanta McMullan, Butzel Long shareholder
Many employment situations are now seen against a backdrop of fear, uncertainty and change. This session explores practical ideas to improve the morale in your workplace while staying in compliance with the law.

What Employers Need to Know about the Affordable Care Act
Don Whitford, Vice President Eastern Region, Priority Health
Under federal health reform, employers have a shared responsibility with the federal government to offer health benefits to their employees. Employers are evaluating many questions in anticipation of the 2014 plan year:
• Is my company required to offer employer-sponsored insurance?
• Which employees must we cover?
• What penalties do we face if we do not provide coverage?
• What are the objective and subjective considerations we should be evaluating?
This session will offer several case studies providing insights into the decisions being faced by Michigan employers as they consider the benefits landscape in 2014.

Conference Partner		Conference Sponsor

                                   
Leadership Center Sponsors:
Founding Sponsor
DKSS CPAs + Advisors

Preferred Sponsors
AdviCoach
Butzel Long
Benefit Review Services
Comerica Bank
Core3 Solutions
Merrill Lynch

Past Workshops

What's Working in Small Business Marketing was held on Sept. 27.
Read responses to our workshop from Ken Jacobson's blog 
And from speaker Matt Friedman's blog.

, JD, Butzel Long, and panelists Connie Jaracz from Bosco's Pizza, Paul Chambers from Core3 Solutions and Chet Sadowski from Chet's Cleaning Co. 

          

Recession Era HR was all about
Cost-Containment and Cut-Backs
Recovery Era HR will be all about
Innovation and Investment
HR Summit
Thursday, March 10, 2011

Nancy Scarlet, Director of Human Resources for Oakland County, and Lee Meadows, Walsh College professor and author, were just two of the presenters at the half day conference.

Design the Perfect Customer Experience: 

Develop nonnegotiable behaviors and experiences that increase sales and lead to more profitable customer relationships
Partner Event with EO Detroit
Thursday, February 10, 2011

Life is Different for Stage 2 Small Business Leaders Interactive half-day workshop led by Dave Haviland and Randy Albert of WI Leadership Center sponsor Phimation Strategy Group, an Ann Arbor-based management consulting firm specializing in the professional and organizational challenges facing Stage 2 companies.

Also watch for: 
Michigan Business Success Stories – Learn from role models. 
BusinessLIVE - Annual conference from small and second stage companies - Learn from best practices.